Prophet insights into Digital Marketing

Last May, Gerd Leonhard, “one of the leading media-futurists in the world”, according to The Wall Street Journal, made some predictions on how Digital Marketing will look like in 2020.

He believes that companies, in 7 years, will have a customized approach that will be immediately adapted to answer customers’ needs. Unauthorized marketing will be useless and all “decisions to buy” will come from normative influence- They love it! I love it! Therefore, companies will have to create authentic relationships and nourish their customers to produce, as Amazon already calls it, “Customer Delight”. However, creating a trustworthy relationship is more than accessing data patterns, it’s about how to build an emotional connection- and that isn’t easy.

Understanding your customers’ wishes, desires and values is the first step into this new marketing era. We believe that here, at Proto Partners, we have the tools to help your company create an authentic and lasting relationship with your customers and walk brightly into the future.

Read the full article here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s