Selling the value of Service Design – How Barbara Minto of The Pyramid Principle might approach it

Every movement needs  two things, an enemy and a burning desire to change the status quo of something you see needs changing. Here is how I think Barbara Minto who wrote the hideously expensive but still great value book The Pyramid Principle, would approach how to sell the value of Service Design. It is designed to short.

The structure is as follows:

  • Situation
  • Complication
  • Question
  • Answer

You should nod with agreement with the core fact of each page, if not, lets call this a Prototype and build to learn as they say. I welcome your thoughts.

SD SCQA.001

click  here to see the presentation on Slideshare.net or cut and past the link below.

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One thought on “Selling the value of Service Design – How Barbara Minto of The Pyramid Principle might approach it

  1. I must say I didn’t expect to see a blog post like Selling the value of Service Design – How Barbara Minto of The Pyramid Principle might approach it | Proto Partners Service Design Blog today. Very impressive. Reminds me of something I learned about big gun the other day.

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