Thinking Differently is a choice

protopartners — Tue, 22 Jun 2010 03:39:45 +0000

Finding new and better ways to do anything requires you to approach whatever it is differently. Apple were the first to capture and promote their approach so publicly. However, thinking differently is not owned by them, it is owned by anyone who wishes to challenge the status quo in their industry or area of focus.

So putting Apple’s approach to innovation way to one side( lets leave others to debate that), just thinking differently when approaching current problems or challenges is a really good start if you want to find new and better ways of solving anything. In our instance, we apply that belief to helping organisations care for their customers better using a Service Design approach.

Enjoy the Think Different Manifesto which Apple have stuck to with great discipline stuck to for decades – not falling for the features and benefits trap of many companies.

Think Different

(Apple Computer Ad Campaign)

Here’s to the crazy ones.

The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules.
And they have no respect for the status quo. You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.

They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.

Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.

Proto Partners Service Design manifesto (Beta)

protopartners — Wed, 20 May 2009 07:51:52 +0000

Working to dramatically transform the way service is delivered, the way corporations default to productivity without the balancing need for quality and the ambivalence of great customer service expectations in our society.

Our aim is to overhaul existing service experiences and create a major shift in the way service is not only delivered but experienced in the new millennium

This will require a major shift in the way people see the provision of excellent service from an almost grudging behaviour to something to be esteemed and admired.

Our enemy will be those that fail to understand in an economy that is dominated by Service based organisations, that to offer inferior or average service is to commit themselves to losing cutsomers and inferior or average profits in the future.

Proto Partners' Service Design Blog » Service Design manifesto

Thinking Differently is a choice

Proto Partners Service Design manifesto (Beta)