Tag Archives: Service Capital

Giving Service Design an Australian voice

After working on Service Design projects for the past 12 months, I thought it was time to write an article on Service Design for a market(Australia) where Service Design is in its infancy when compared to most other professions and Service Design markets.

My intent was not to break new ground in the study of Service Design, more so to draw upon the knowledge that I have accumulated by both observing and practicing and provide those readers of Fast Thinking magazine (Australia’s answer to Fast Company ) with an easily understandable point of view on the value of Service Design. As the first article published on Service Design in this part of the world, it will be interesting to see the feedback.

You can download a copy of the article here

or visit Proto Partners here

at your service

Using Service Design to Create Service Capital

I have been working on developing my thinking on Service Capital and just today thought I would publish on Slideshare a brief few slides on what it is, how companies generate and maintain it.

I am half way through a fuller white paper on Service Capital , but thought I would starting putting it out there as a means to drive me to work harder on it. The reason I have been working on it, is that I believe Service Design in my opinion would benefit from more accountability, transparency and publishable) results driven culture.

You can see the Slideshare presentation here

Let me know what you think.

What does Service Design do for companies that no one else can?

I realised today that for Service Design to be successful, Service Design firms need to convince potential clients that they can change something or solve something that up until now hasn’t been able to be resolved.

That is, companies have been using product development and design tool-kits to solve service problems issues/opportunities. Only the Service Design methodology offers a tool-set and skill-set that is specifically designed and developed to solve and improve service based issues.

At the same time, it allows companies and customers to mutually benefit, to mutually access value without the exclusion of the other.

Maybe it is time to become more overt in communicating what has been lacking up until now, in order to clearly and confidently communicate to organisations, the significant benefits from using Service Design to achieve sustainable competitive advantage.

I am working on a Pyramid Principle(Barbara Minto) approach to trying to explain in 4 slides why Service Design solves Service based organisations problems unlike any company before them. And given this is the most expensive book i have ever bought,( USD$75 ten years ago) hopefully it will be convincing!!

More later