Damian Kernahan is the founding partner of Service Design firm Proto Partners, based in Sydney Australia. He believes in challenging the view that outstanding service experiences can be designed without intimately involving customers. He believes that when everyone in a company truly understands their customers, they can act on opportunities more quickly.
Having worked at Marketing Director level of major international marketing organisations, he spent five years at Managing Director level of a global Marketing Services company.
Having spent his working life focused on how innovation can drive growth, he is pioneering Service Design as a discipline in Australia.
Proto Partners can be linked to here
One Comment
Hi Damian,
I’ve only recently discovered the term “service design” and have been trying to read up on it and stumbled across this blog. I’m a landscape architect and considering a possible work/career shift and have noticed that most people have a background in design, marketing, customer relations etc. Would you have tips on how someone would move into the field (other than going to study SD at a uni in Scandinavia)?