Using Service Design to Create, build and monetise Customer Loyalty

I read some research  a few days ago from www.researchandmarkets.com which I reposted on Twitter yesterday. It talked about critical lessons in delivering a great customer experience, with one of them being that our brands are only as strong as their weakest link. Customer loyalty can disappear quickly [...]

Giving Service Design an Australian voice

After working on Service Design projects for the past 12 months, I thought it was time to write an article on Service Design for a market(Australia) where Service Design is in its infancy when compared to most other professions and Service Design markets.
My intent was not to break new ground in the study of Service [...]