The Demand for Service Innovation & Service Design

I sourced this from the University of Cambridge paper titled Succeeding through service innovation published in April 2008. It is just a section from the beginning but i thought it was compelling. More so because it explains that although Services are not new in any way, the level of complexity attached to them has risen [...]

My Service Design dominated Wordle map

I have resisted the urge up to now, but at the end of long day visually mapping the methodology that we use at Proto Partners, I needed some slight escape. Here is my wordle map which does a good job of demonstrating our focus here at Proto Partners -  using  Service Design to help companies [...]

Service Design customers are delighted by

I know Obama fever has settled down somewhat, however standing for a positive change for not only America and the way it engaged with the rest of the world was long overdue and very welcome.
Even here in in Australia, there are millions of fans of Obama and his administration. As a business pioneering Service Design [...]

Use the ‘Customer Loyalty Formula’ to keep customers coming back

I found this article by Kevin Stirtz which I thought was a pretty good insight into the increasing demands of customers in a tighter economic environment. It is a reminder that although we may have a set of loyal customers, keeping them is not a static equation, it is constantly evolving  and challenging process that [...]