http://blog.protopartners.com.au/2009/05/22/how-barbara-minto-of-the-pyramid-principle-might-approach-selling-the-value-of-service-design/ We believe in challenging the traditional approach to servicing customers. We believe in thinking differently by first understanding what it is like to stand in your customers shoes before we decide how to best service them. Sat, 26 Jun 2010 13:08:09 +0000 hourly 1 http://wordpress.com/